书目信息 |
| 书名： | International marketing | |
| 作者： | Philip R. Cateora, John L. Graham. | |
| 分册号： | ||
| 分册名： | 出版地： | Boston : |
|
| 出版社： | Irwin McGraw-Hill | |
| 出版时间： | c2002. | |
| 页数： | xxv, 693 p. : | |
| 开本： | 28 cm. | |
| 丛书名： | ||
| 中图分类号： | ||
| 科图分类号： | ||
| 其他分类号： | H31:F740 | |
| 主题词： | ||
| 电子资源： | ||
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| 003 | CAL | |
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| 008 | 010718s2002 maua b 001 0 eng | |
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| 020 | @a0071123121 (pbk.). | |
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| 100 | 1 | @aCateora, Philip R. |
| 245 | 10 | @aInternational marketing / @cPhilip R. Cateora, John L. Graham. |
| 250 | @a11th ed. | |
| 260 | @aBoston :@bIrwin McGraw-Hill,@cc2002. | |
| 300 | @axxv, 693 p. :@bill. (some col.) ;@c28 cm. | |
| 490 | 1 | @aThe McGraw-Hill/Irwin series in marketing |
| 500 | @a"International edition". | |
| 504 | @aIncludes bibliographical references and indexes. | |
| 650 | 0 | @aExport marketing. |
| 650 | 0 | @aInternational business enterprises. |
| 700 | 1 | @aGraham, John L. |
| 830 | 0 | @aMcGraw-Hill/Irwin series in marketing. |
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| International marketing / / Philip R. Cateora, John L. Graham.-11th ed.-Boston : : Irwin McGraw-Hill, , c2002. |
| xxv, 693 p. : : ill. (some col.) ; ; 28 cm.- (The McGraw-Hill/Irwin series in marketing) |
| "International edition".-Includes bibliographical references and indexes. |
| ISBN 0071123121 (pbk.). |
| ● |
| 相关链接 |
正题名：International marketing
索取号：H31:F740/1=11
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