书目信息 |
| 书名： | Global marketing and advertising | |
| 作者： | Marieke de Mooij. | |
| 分册号： | ||
| 分册名： | 出版地： | Thousand Oaks, Calif. : |
|
| 出版社： | Sage Publications | |
| 出版时间： | c1998. | |
| 页数： | xx, 316 p. : | |
| 开本： | 24 cm. | |
| 丛书名： | ||
| 中图分类号： | ||
| 科图分类号： | ||
| 其他分类号： | H31:F713 | |
| 主题词： | ||
| 电子资源： | ||
| 000 | 01110cam 2200349 a 4500 | |
| 001 | E0752521488 | |
| 003 | CAL | |
| 005 | 20070104143542.14 | |
| 008 | 970325s1998 caua b 001 0 eng | |
| 010 | @a 97004800 | |
| 020 | @a0803959699 (acid-free paper). | |
| 020 | @a0803959702 (pbk. : acid-free paper). | |
| 040 | @aDLC@cDLC@cFDU@dDLC@dRUC | |
| 050 | 00 | @aHF5415.127@b.M66 1998 |
| 082 | 00 | @a658.8/02@221 |
| 090 | @aH31:F713 | |
| 093 | @aF713.5 | |
| 095 | @a4910.13@26 | |
| 099 | @dH31:F713@e12 | |
| 100 | 1 | @aMooij, Marieke K. de,@d1943- |
| 245 | 10 | @aGlobal marketing and advertising :@bunderstanding cultural paradoxes / @cMarieke de Mooij. |
| 260 | @aThousand Oaks, Calif. :@bSage Publications,@cc1998. | |
| 300 | @axx, 316 p. :@bill. ;@c24 cm. | |
| 504 | @aIncludes bibliographical references and index. | |
| 650 | 0 | @aTarget marketing@xCross-cultural studies. |
| 650 | 0 | @aConsumer behavior@xCross-cultural studies. |
| 650 | 0 | @aAdvertising@xCross-cultural studies. |
| 920 | @a211020@z1 | |
| 920 | @a231010@z1 | |
| 920 | @a212010@z1 | |
| 920 | @a244020@z1 | |
| 998 | @aFDU | |
| Global marketing and advertising : : understanding cultural paradoxes / / Marieke de Mooij.-Thousand Oaks, Calif. : : Sage Publications, , c1998. |
| xx, 316 p. : : ill. ; ; 24 cm. |
| Includes bibliographical references and index. |
| ISBN 0803959699 (acid-free paper). |
| ● |
| 相关链接 |
正题名：Global marketing and advertising
索取号：H31:F713/12
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