书目信息 |
| 书名： | Advertising communications & promotion management | |
| 作者： | John R. Rossiter, Larry Percy. | |
| 分册号： | ||
| 分册名： | 出版地： | New York : |
|
| 出版社： | McGraw-Hill Companies | |
| 出版时间： | c1997. | |
| 页数： | xvi, 640 p. : | |
| 开本： | 26 cm. | |
| 丛书名： | McGraw-Hill series in marketing | |
| 中图分类号： | ||
| 科图分类号： | ||
| 其他分类号： | H31:F713.8 | |
| 主题词： | ||
| 电子资源： | ||
| 000 | 01154cam 2200385 a 4500 | |
| 001 | E0753188551 | |
| 003 | CAL | |
| 005 | 20070104144848.39 | |
| 008 | 960524s1997 nyua b 001 0 eng | |
| 010 | @a 96025413 | |
| 020 | @a007053943X (acid-free paper). | |
| 040 | @aDLC@cDLC@cFDU@dDLC | |
| 050 | 00 | @aHF5821@b.R66 1997 |
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| 090 | @aH31:F713.8 | |
| 093 | @aF713.8@24 | |
| 099 | @dH31:F713.8@e1=2 | |
| 100 | 1 | @aRossiter, John R. |
| 245 | 10 | @aAdvertising communications & promotion management / @cJohn R. Rossiter, Larry Percy. |
| 246 | 3 | @aAdvertising communications and promotion management |
| 250 | @a2nd ed., Interantional ed. | |
| 260 | @aNew York :@bMcGraw-Hill Companies,@cc1997. | |
| 300 | @axvi, 640 p. :@bill. ;@c26 cm. | |
| 440 | 0 | @aMcGraw-Hill series in marketing |
| 504 | @aIncludes bibliographical references and indexes. | |
| 650 | 0 | @aSales promotion. |
| 650 | 0 | @aAdvertising. |
| 650 | 0 | @aCommunication in marketing. |
| 700 | 1 | @aPercy, Larry. |
| 920 | @a251430@z1 | |
| 920 | @a212020@z2 | |
| 920 | @a242010@z0 | |
| 920 | @a211010@z1 | |
| 920 | @a231010@z1 | |
| 998 | @aFDU | |
| Advertising communications & promotion management / / John R. Rossiter, Larry Percy.-2nd ed., Interantional ed.-New York : : McGraw-Hill Companies, , c1997. |
| xvi, 640 p. : : ill. ; ; 26 cm.- (McGraw-Hill series in marketing) |
| Includes bibliographical references and indexes. |
| ISBN 007053943X (acid-free paper). |
| ● |
| 相关链接 |
正题名：Advertising communications & promotion management
索取号：H31:F713.8/1=2
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