书目信息 |
| 书名： | Basic marketing | |
| 作者： | William D. Perreault, Jr., E. Jerome McCarthy. | |
| 分册号： | ||
| 分册名： | 出版地： | Boston : |
|
| 出版社： | McGraw-Hill | |
| 出版时间： | c2002. | |
| 页数： | xxxii, 815, [28] p. : | |
| 开本： | 28 cm. + | |
| 丛书名： | McGraw-Hill/Irwin series in marketing | |
| 中图分类号： | ||
| 科图分类号： | ||
| 其他分类号： | H31:F713.5 | |
| 主题词： | ||
| 电子资源： | ||
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| 245 | 10 | @aBasic marketing :@ba global-managerial approach / @cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | @a14th ed. | |
| 260 | @aBoston :@bMcGraw-Hill,@cc2002. | |
| 300 | @axxxii, 815, [28] p. :@bcol. ill., maps ;@c28 cm. +@e2 CD-ROM (4 3/4 in.). | |
| 440 | 0 | @aMcGraw-Hill/Irwin series in marketing |
| 500 | @aA variety of multi-media instructional aids, including a Web site, are available to support the text. | |
| 504 | @aIncludes bibiliographical references (p. 754-810) and indexes. | |
| 538 | @aSystem requirements for accompanying computer laser disk: Windows 95 or higher; Pentium 200 MHz or faster; 16-bit stereo sound card; 16-bit or better video card; 64M or more of system memory; 8x speed or higher CD-ROM driver. | |
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| Basic marketing : : a global-managerial approach / / William D. Perreault, Jr., E. Jerome McCarthy.-14th ed.-Boston : : McGraw-Hill, , c2002. |
| xxxii, 815, [28] p. : : col. ill., maps ; ; 28 cm. + + 2 CD-ROM (4 3/4 in.).- (McGraw-Hill/Irwin series in marketing) |
| A variety of multi-media instructional aids, including a Web site, are available to support the text.-Includes bibiliographical references (p. 754-810) and indexes.-System requirements for accompanying computer laser disk: Windows 95 or higher; Pentium 200 MHz or faster; 16-bit stereo sound card; 16-bit or better video card; 64M or more of system memory; 8x speed or higher CD-ROM driver. |
| ISBN 0072409479 (alk. paper). |
| ● |
| 相关链接 |
正题名：Basic marketing
索取号：H31:F713.5/1=14
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