书目信息 |
| 书名： | Services marketing | |
| 作者： | Valarie A. Zeithaml, Mary Jo Bitner. | |
| 分册号： | ||
| 分册名： | 出版地： | Boston : |
|
| 出版社： | Irwin/McGraw-Hill | |
| 出版时间： | c2000. | |
| 页数： | xxviii, 620 p. : | |
| 开本： | 26 cm. | |
| 丛书名： | ||
| 中图分类号： | ||
| 科图分类号： | ||
| 其他分类号： | H31:F719 | |
| 主题词： | ||
| 电子资源： | http://www.loc.gov/catdir/toc/mh023/99029464.html http://www.loc.gov/catdir/description/mh023/99029464.html http://www.loc.gov/catdir/bios/mh042/99029464.html | |
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| 008 | 990512s2000 maua b 001 0 eng | |
| 010 | @a 99029464 | |
| 020 | @a0071169946 (international edition). | |
| 020 | @a0072312211. | |
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| 100 | 1 | @aZeithaml, Valarie A. |
| 245 | 10 | @aServices marketing :@bintegrating customer focus across the firm / @cValarie A. Zeithaml, Mary Jo Bitner. |
| 250 | @a2nd ed. | |
| 260 | @aBoston :@bIrwin/McGraw-Hill,@cc2000. | |
| 300 | @axxviii, 620 p. :@bill. ;@c26 cm. | |
| 504 | @aIncludes bibliographical references and index. | |
| 650 | 0 | @aMarketing. |
| 650 | 0 | @aService industries@xMarketing. |
| 650 | 0 | @aCustomer services. |
| 700 | 1 | @aBitner, Mary Jo. |
| 856 | 41 | @3Table of contents@uhttp://www.loc.gov/catdir/toc/mh023/99029464.html |
| 856 | 42 | @3Publisher description@uhttp://www.loc.gov/catdir/description/mh023/99029464.html |
| 856 | 42 | @3Contributor biographical information@uhttp://www.loc.gov/catdir/bios/mh042/99029464.html |
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| Services marketing : : integrating customer focus across the firm / / Valarie A. Zeithaml, Mary Jo Bitner.-2nd ed.-Boston : : Irwin/McGraw-Hill, , c2000. |
| xxviii, 620 p. : : ill. ; ; 26 cm. |
| Includes bibliographical references and index. |
| ISBN 0071169946 (international edition). |
| ● |
| 相关链接 |
正题名：Services marketing
索取号：H31:F719/4=2
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