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书名: Packaging the presidency
作者: Kathleen Hall Jamieson.
分册号:
分册名:
出版地: New York :
 
出版社: Oxford University Press
出版时间: 1996.
页数: xxvi, 578 p. :
开本: 22 cm.
丛书名:
中图分类号:
科图分类号:
其他分类号: H31:D771
主题词:
电子资源:
000 02755 22000006854500 00
001 E0830652500
003 OCoLC
005 20080326083335.20
008 950315s1996 nyua b 001 0 eng
010    @a95013339
020    @a0195089413 (cl. : alk. paper).
020    @a0195089421 (pbk. : alk. paper).
040    @aDLC@cDLC@dC#P@dCIN
043    @an-us---
050 00 @aJK524@b.J36 1996
082 00 @a324.7/0973@220
090    @aH31:D771
099    @dH31:D771@e10=3
100 1  @aJamieson, Kathleen Hall
245 10 @aPackaging the presidency :@ba history and criticism of presidential campaign advertising / @cKathleen Hall Jamieson.
250    @a3rd ed.
260    @aNew York :@bOxford University Press,@c1996.
300    @axxvi, 578 p. :@bill. ;@c22 cm.
504    @aIncludes bibliographical references (p. 545-568) and index
650  0 @aAdvertising, Political@zUnited States
650  0 @aPresidents@zUnited States@xElection
651  0 @aUnited States@xPolitics and government@y1989-
651  0 @aUnited States@xPolitics and government@y1945-1989
945    @aak2ug@bb2120990@ci25474183@sN
945    @aob2bg@bb1835185@ci25097782@sN
945    @aou4ug@bb2488001@ci25439441@sN
945    @aos4ug@bb4432833@ci25312068@sN
945    @aci3ug@bb2503365@ci25313757@o1@sN
945    @ays2ug@bb1729845@ci26613345@sN
945    @aca2ug@bb2413620@ci26681888@sN
945    @acs2ug@bb1597328@ci30497213@sN
945    @aop4bg@bb1977719@ci33476683@sN@q!
945    @ala2tg@bb193404@ci37033216@sN
945    @ake2ug@bb2940251@ci40880191@sN
945    @acc2pl@bb10317697@ci41757487@sN
945    @afc2bg@bb1540660@ci25871322@sN@q!
945    @aws3ug@bb1929858@ci25471583@sN
970 01 @tConclusion@p517
970 01 @tIntroduction
970 01 @tIndex@p569
970 01 @tNotes@p525
970 01 @tBibliography@p545
970 11 @lCh. 3@t1956: The Reelection of a Popular Hero@p90
970 11 @lCh. 4@t1960: Competence, Catholicity, and the Candidates@p122
970 11 @lCh. 5@t1964: Goldwater vs. Goldwater@p169
970 11 @lCh. 6@t1968: The Competing Pasts of Nixon and Humphrey@p221
970 11 @lCh. 7@t1972: The President vs. The Prophet@p276
970 11 @lCh. 8@t1976: Integrity, Incumbency, and the Impact of Watergate@p329
970 11 @lCh. 9@t1980: "I'm Qualified to Be President and You're Not"@p378
970 11 @lCh. 10@t1984: Presidential Prerogatives; Presidential Preemptions@p446
970 11 @lCh. 11@t1988: The Pit and the Paradise@p459
970 11 @lCh. 12@t1992: Taxes and Trust@p485
970 11 @lCh. 1@tBroadsides to Broadcasts@p3
970 11 @lCh. 2@t1952: The Election of a Popular Hero@p39
971    @d19980821
    
    Packaging the presidency : : a history and criticism of presidential campaign advertising / / Kathleen Hall Jamieson.-3rd ed.-New York : : Oxford University Press, , 1996.
    xxvi, 578 p. : : ill. ; ; 22 cm.
    Includes bibliographical references (p. 545-568) and index
    
    ISBN 0195089413 (cl. : alk. paper).
    
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