书目信息 |
| 书名： | Essentials of marketing | |
| 作者： | William D. Perreault, Jr., E. Jerome McCarthy. | |
| 分册号： | ||
| 分册名： | 出版地： | Boston, Mass. : |
|
| 出版社： | McGraw-Hill | |
| 出版时间： | c2003 + | |
| 页数： | 624, 20, 11 p. : | |
| 开本： | 28 cm. | |
| 丛书名： | McGraw-Hill/Irwin series in marketing | |
| 中图分类号： | ||
| 科图分类号： | ||
| 其他分类号： | H31:F713 | |
| 主题词： | ||
| 电子资源： | ||
| 000 | 01013 22000002894500 00 | |
| 001 | E0857478953 | |
| 005 | 20080401160254.67 | |
| 008 | 020814s2003 mau b 001 0 eng | |
| 010 | @a2002032682 | |
| 020 | @a0-07-246420-8. | |
| 040 | @aDLC@cDLC | |
| 042 | @apcc | |
| 050 | 00 | @aHF5415@b.M378 2003 |
| 090 | @aH31:F713 | |
| 099 | @dH31:F713@e28=9 | |
| 100 | 1 | @aPerreault, William D |
| 245 | 10 | @aEssentials of marketing :@ba global-managerial approach / @cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | @a9th ed. | |
| 260 | @aBoston, Mass. :@bMcGraw-Hill,@cc2003 +@e(1 computer laser optical disc (4 3/4 in.). | |
| 300 | @a624, 20, 11 p. :@bill. ;@c28 cm. | |
| 440 | 0 | @aMcGraw-Hill/Irwin series in marketing |
| 504 | @aIncludes bibliographical references and indexes | |
| 650 | 0 | @aMarketing |
| 700 | 1 | @aMcCarthy, E. Jerome@q(Edmund Jerome) |
| 945 | @aop4bg@bb2451104@ci42100662@sN@q! | |
| 945 | @ate1tg@bb1026920@ci40602866@sN | |
| 945 | @amu3ug@bb3121851@ci42013522@o1@sN | |
| Essentials of marketing : : a global-managerial approach / / William D. Perreault, Jr., E. Jerome McCarthy.-9th ed.-Boston, Mass. : : McGraw-Hill, , c2003 + ((1 computer laser optical disc (4 3/4 in.).). |
| 624, 20, 11 p. : : ill. ; ; 28 cm.- (McGraw-Hill/Irwin series in marketing ) |
| Includes bibliographical references and indexes |
| ISBN 0-07-246420-8. |
| ● |
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正题名：Essentials of marketing
索取号：H31:F713/28=9
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