书目信息 |
| 书名： | Marketing research | |
| 作者： | Gilbert A. Churchill, Jr., Dawn Iacobucci著. | |
| 分册号： | ||
| 分册名： | 出版地： | 北京 : |
|
| 出版社： | Peking University Press | |
| 出版时间： | 2007. | |
| 页数： | xxii, 697 p. : | |
| 开本： | 26 cm. | |
| 丛书名： | 营销学精选教材 | |
| 中图分类号： | ||
| 科图分类号： | ||
| 其他分类号： | H31:F713 | |
| 主题词： | ||
| 电子资源： | ||
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| 440 | 0 | @a营销学精选教材 |
| 504 | @aIncludes bibliographical references and indexes. | |
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| Marketing research : : methodological foundations = 营销调研 : 方法论基础 / / Gilbert A. Churchill, Jr., Dawn Iacobucci著.-第9版.-北京 : : Peking University Press, , 2007. |
| xxii, 697 p. : : ill. ; ; 26 cm.- (营销学精选教材) |
| Includes bibliographical references and indexes. |
| ISBN 9787301112120. |
| ● |
| 相关链接 |
正题名：Marketing research
索取号：H31:F713/15=9
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