书目信息 |
| 书名： | Marketing management | |
| 作者： | Philip Kotler = 营销管理 / 菲利普·科特勒著. | |
| 分册号： | ||
| 分册名： | 出版地： | 北京 : |
|
| 出版社： | 清华大学出版社 | |
| 出版时间： | 2007. | |
| 页数： | xxxi, 706, 130 p. : | |
| 开本： | 26 cm. | |
| 丛书名： | 清华MBA核心课程英文版教材 | |
| 中图分类号： | ||
| 科图分类号： | ||
| 其他分类号： | H31:F713 | |
| 主题词： | ||
| 电子资源： | ||
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| 250 | @a11th ed. | |
| 260 | @a北京 :@b清华大学出版社,@c2007. | |
| 300 | @axxxi, 706, 130 p. :@bill. ;@c26 cm. | |
| 440 | 0 | @a清华MBA核心课程英文版教材 |
| 504 | @aIncludes bibliographical reference and indexes. | |
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| Marketing management / / Philip Kotler = 营销管理 / 菲利普·科特勒著.-11th ed.-北京 : : 清华大学出版社, , 2007. |
| xxxi, 706, 130 p. : : ill. ; ; 26 cm.- (清华MBA核心课程英文版教材) |
| Includes bibliographical reference and indexes. |
| ISBN 9787302153054. |
| ● |
| 相关链接 |
正题名：Marketing management
索取号：H31:F713/18=11
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