书目信息 |
| 书名： | Marketing management | |
| 作者： | Russell S. Winer = 营销管理 / 拉塞尔·威纳著. | |
| 分册号： | ||
| 分册名： | 出版地： | 北京 : |
|
| 出版社： | 清华大学出版社 | |
| 出版时间： | 2009. | |
| 页数： | xxix, 500 p. : | |
| 开本： | 26 cm. | |
| 丛书名： | ||
| 中图分类号： | ||
| 科图分类号： | ||
| 其他分类号： | H31:F713 | |
| 主题词： | ||
| 电子资源： | ||
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| 100 | 1 | @aWiner, Russell S. |
| 245 | 10 | @aMarketing management / @cRussell S. Winer = 营销管理 / 拉塞尔·威纳著. |
| 246 | 31 | @a营销管理 |
| 250 | @a3rd ed. | |
| 260 | @a北京 :@b清华大学出版社 :@bPearson Education Asia,@c2009. | |
| 300 | @axxix, 500 p. :@bill. ;@c26 cm. | |
| 490 | 0 | @a清华营销学系列英文版教材 |
| 504 | @aIncludes bibliographical references (p. 447-466) and indexes. | |
| 505 | 0 | @aMarketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets. |
| 534 | @pReprint. Originally published:@cUpper Saddle River, N.J. : Prentice Hall, c2007.@b3rd ed.@z0131963341. | |
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| Marketing management / / Russell S. Winer = 营销管理 / 拉塞尔·威纳著.-3rd ed.-北京 : : 清华大学出版社 : : Pearson Education Asia, , 2009. |
| xxix, 500 p. : : ill. ; ; 26 cm.- (清华营销学系列英文版教材) |
| Includes bibliographical references (p. 447-466) and indexes.-Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets. |
| ISBN 9787302208662 (pbk.). |
| ● |
| 相关链接 |
正题名：Marketing management
索取号：H31:F713/42=3
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