书目信息 |
| 书名： | Sports marketing | |
| 作者： | Matthew D. Shank. | |
| 分册号： | ||
| 分册名： | 出版地： | 北京 : |
|
| 出版社： | 清华大学出版社 | |
| 出版时间： | 2004. | |
| 页数： | xxvi, 613 p. : | |
| 开本： | 26 cm. | |
| 丛书名： | 清华营销学系列英文版教材 | |
| 中图分类号： | ||
| 科图分类号： | ||
| 其他分类号： | H31:G80 | |
| 主题词： | ||
| 电子资源： | ||
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| 100 | 1 | @aShank, Matthew D. |
| 245 | 10 | @aSports marketing :@ba strategic perspective = 体育营销 : 战略性观点 / @cMatthew D. Shank. |
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| 250 | @a2nd ed. | |
| 260 | @a北京 :@b清华大学出版社,@c2004. | |
| 300 | @axxvi, 613 p. :@bill. ;@c26 cm. | |
| 440 | 0 | @a清华营销学系列英文版教材 |
| 504 | @aIncludes bibliographical references and index. | |
| 534 | @pReprint. Originally published:@cUpper Saddle River, NJ : Prentice Hall, c2002.@z0130407917. | |
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| Sports marketing : : a strategic perspective = 体育营销 : 战略性观点 / / Matthew D. Shank.-2nd ed.-北京 : : 清华大学出版社, , 2004. |
| xxvi, 613 p. : : ill. ; ; 26 cm.- (清华营销学系列英文版教材) |
| Includes bibliographical references and index. |
| ISBN 7302090165. |
| ● |
| 相关链接 |
正题名：Sports marketing
索取号：H31:G80/2=2
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