书目信息 |
| 书名： | International marketing | |
| 作者： | Philip R. Cateora, John L. Graham. | |
| 分册号： | ||
| 分册名： | 出版地： | Boston : |
|
| 出版社： | McGraw-Hill/Irwin | |
| 出版时间： | c2005. | |
| 页数： | xxxiii, 697 p. : | |
| 开本： | 29 cm. + | |
| 丛书名： | McGraw-Hill/Irwin series in marketing | |
| 中图分类号： | ||
| 科图分类号： | ||
| 其他分类号： | H31:F740 | |
| 主题词： | ||
| 电子资源： | ||
| 000 | 01125 22000003494500 00 | |
| 001 | E0839888949 | |
| 003 | OCoLC | |
| 005 | 20080327111119.06 | |
| 007 | co ugu | |
| 008 | 031015s2005 mauab b 001 0 eng | |
| 010 | @a2003064164 | |
| 020 | @a0-07-294164-2. | |
| 020 | @a0071111026 (international : alk. paper). | |
| 040 | @aDLC@cDLC@dCIN | |
| 042 | @apcc | |
| 050 | 00 | @aHF1416@b.C375 2005 |
| 082 | 00 | @a658.8/4@222 |
| 090 | @aH31:F740 | |
| 099 | @dH31:F740@e1=12 | |
| 100 | 1 | @aCateora, Philip R |
| 245 | 10 | @aInternational marketing / @cPhilip R. Cateora, John L. Graham. |
| 250 | @a12th ed. | |
| 260 | @aBoston :@bMcGraw-Hill/Irwin,@cc2005. | |
| 260 | @aBoston, Mass :@bBoston, Mass. | |
| 300 | @axxxiii, 697 p. :@bcol. ill., col. maps ;@c29 cm. +@e1 CD-ROM (4 3/4 in.). | |
| 440 | 0 | @aMcGraw-Hill/Irwin series in marketing |
| 504 | @aIncludes bibliographical references and indexes | |
| 650 | 0 | @aExport marketing |
| 650 | 0 | @aInternational business enterprises |
| 700 | 1 | @aGraham, John L |
| 945 | @ake2ug@bb2970718@ci41382072@sN | |
| 945 | @aci3ug@bb3649923@ci41867836@o1@sN | |
| International marketing / / Philip R. Cateora, John L. Graham.-12th ed.-Boston : : McGraw-Hill/Irwin, , c2005.-Boston, Mass : : Boston, Mass. |
| xxxiii, 697 p. : : col. ill., col. maps ; ; 29 cm. + + 1 CD-ROM (4 3/4 in.).- (McGraw-Hill/Irwin series in marketing ) |
| Includes bibliographical references and indexes |
| ISBN 0-07-294164-2. |
| ● |
| 相关链接 |
正题名：International marketing
索取号：H31:F740/1=12
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