书目信息 |
| 书名： | Waiting for your cat to bark? | |
| 作者： | Bryan Eisenberg, Jeffrey Eisenberg with Lisa T. Davis. | |
| 分册号： | ||
| 分册名： | 出版地： | Nashville : |
|
| 出版社： | Nelson Business | |
| 出版时间： | c2006. | |
| 页数： | xii, 225 p. : | |
| 开本： | 24 cm. + | |
| 丛书名： | ||
| 中图分类号： | ||
| 科图分类号： | ||
| 其他分类号： | H31:F713 | |
| 主题词： | ||
| 电子资源： | http://catdir.loc.gov/catdir/enhancements/fy0629/2006005188-d.html | |
| 000 | 02278 22003003854500 00 | |
| 001 | E1257320108 | |
| 003 | OCoLC | |
| 005 | 20121017160001.42 | |
| 008 | 060215s2006 tnua 000 0 eng | |
| 010 | @a2006005188 | |
| 020 | @a0785218971 (hardcover). | |
| 020 | @a9780785218975 (hardcover). | |
| 035 | @a(OCoLC)64390395 | |
| 040 | @aDLC@cDLC@dYDXCP@dBAKER@dOCO@dIG#@dOCLCQ@dUBY@dBTCTA@dSMP@dCQU@dDZA | |
| 042 | @apcc | |
| 050 | 00 | @aHF5415.32@b.E37 2006 |
| 082 | 00 | @a658.8@222 |
| 092 | @a658.8@bEi83w,2006 | |
| 099 | @dH31:F713@e38 | |
| 100 | 1 | @aEisenberg, Bryan. |
| 245 | 10 | @aWaiting for your cat to bark? :@bpersuading customers whenthey ignore marketing / @cBryan Eisenberg, Jeffrey Eisenberg with Lisa T. Davis. |
| 246 | 30 | @aPersuading customers when they ignore marketing |
| 260 | @aNashville :@bNelson Business,@cc2006. | |
| 300 | @axii, 225 p. :@bill. ;@c24 cm. +@e1 CD-ROM (4 3/4 in.). | |
| 505 | 0 | @aDogs, cats, and marketing -- Experiencing the brand -- Friction and customer experience -- Why marketing is simple but hard -- Marketers out of control -- Customers in control -- How customers buy -- Maintaining persuasive momentum -- Marketing and sales collide -- The design of persuasive systems -- A web of interactivity -- Brands cross channels -- Insights and customer data -- Personalization or "persona-lization" -- Introducing personas -- Uncovering the knowable -- Disclosing the necessary -- Mapping business topology -- The topology of a sale -- The human operating system -- Choosing personas -- Bringing personas to life -- The architecture metaphor -- Wireframing as an interactivity map -- Architecting a persuasion scenario -- Storyboarding and prototyping the scenarios -- Accountable marketing -- Persuasion architecture: a six-step process -- Celebrating your cats'meows. |
| 650 | 0 | @aOn-demand advertising. |
| 650 | 0 | @aConsumer behavior. |
| 650 | 0 | @aOn-demand marketing. |
| 650 | 0 | @a英语 |
| 700 | 1 | @aDavis, Lisa T. |
| 700 | 1 | @aEisenberg, Jeffrey. |
| 856 | 42 | @3Publisher description@uhttp://catdir.loc.gov/catdir/enhancements/fy0629/2006005188-d.html |
| 945 | @acd3bg@bb1237628@ci46435044@sN | |
| 945 | @acs2ug@bb2296290@ci51504440@sN | |
| 945 | @aop4bg@bb3324409@ci55863546@o1@q!@sN | |
| Waiting for your cat to bark? : : persuading customers whenthey ignore marketing / / Bryan Eisenberg, Jeffrey Eisenberg with Lisa T. Davis.-Nashville : : Nelson Business, , c2006. |
| xii, 225 p. : : ill. ; ; 24 cm. + + 1 CD-ROM (4 3/4 in.). |
| Dogs, cats, and marketing -- Experiencing the brand -- Friction and customer experience -- Why marketing is simple but hard -- Marketers out of control -- Customers in control -- How customers buy -- Maintaining persuasive momentum -- Marketing and sales collide -- The design of persuasive systems -- A web of interactivity -- Brands cross channels -- Insights and customer data -- Personalization or "persona-lization" -- Introducing personas -- Uncovering the knowable -- Disclosing the necessary -- Mapping business topology -- The topology of a sale -- The human operating system -- Choosing personas -- Bringing personas to life -- The architecture metaphor -- Wireframing as an interactivity map -- Architecting a persuasion scenario -- Storyboarding and prototyping the scenarios -- Accountable marketing -- Persuasion architecture: a six-step process -- Celebrating your cats'meows. |
| ISBN 0785218971 (hardcover). |
| ● |
| 相关链接 |
正题名：Waiting for your cat to bark?
索取号：H31:F713/38
预约/预借
| 序号 | 登录号 | 条形码 | 馆藏地/架位号 | 状态 | 备注 |
| 1 | 0005636 | 300056365 | 西文书库/4110820205/ [索取号:H31:F713/38] | 在馆 |