书目信息 |
| 书名： | Global marketing management | |
| 作者： | Warren J. Keegan = 全球营销管理 / 沃伦·J. 基根著. | |
| 分册号： | ||
| 分册名： | 出版地： | 北京 : |
|
| 出版社： | 清华大学出版社 | |
| 出版时间： | 2007. | |
| 页数： | xxiv, 622 p. : | |
| 开本： | 26 cm. | |
| 丛书名： | 清华营销学系列英文版教材 | |
| 中图分类号： | ||
| 科图分类号： | ||
| 其他分类号： | H31:F740 | |
| 主题词： | ||
| 电子资源： | ||
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| 246 | 31 | @a全球营销管理 |
| 250 | @a7th ed. | |
| 260 | @a北京 :@b清华大学出版社 :@bPearson Educatin Asia,@c2007. | |
| 300 | @axxiv, 622 p. :@bill., maps ;@c26 cm. | |
| 440 | 0 | @a清华营销学系列英文版教材 |
| 504 | @aIncludes bibliographical references and indexes. | |
| 534 | @pReprint. Originally published:@cUpper Saddle River, N.J. : Prentice Hall, c2002.@z0130615064. | |
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| Global marketing management / / Warren J. Keegan = 全球营销管理 / 沃伦·J. 基根著.-7th ed.-北京 : : 清华大学出版社 : : Pearson Educatin Asia, , 2007. |
| xxiv, 622 p. : : ill., maps ; ; 26 cm.- (清华营销学系列英文版教材) |
| Includes bibliographical references and indexes. |
| ISBN 9787302144922. |
| ● |
| 相关链接 |
正题名：Global marketing management
索取号：H31:F740/4=7
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