文献检索列表 |
| 序号 | 索取号 | 正题名 | 责任者 | 出版者 | 出版日期 |
| 1 | H31:F713.5/1=14 | Basic marketing | William D. Perreault, Jr., E. Jerome McC | McGraw-Hill | c2002 |
| 2 | H31:F713.5/2=5 | Marketing research | Thomas C. Kinnear, James R. Taylor | McGraw-Hill | c1996 |
| 3 | H31:F713.5/3 | Customer behavior | Jagdish N. Sheth, Banwari Mittal, Bruce | Dryden Press | 1999 |
| 4 | H31:F713.5/4=7 | Consumer behavior | Leon G. Schiffman, Leslie Lazar Kanuk | Prentice Hall | c2000 |