文献检索列表 |
| 序号 | 索取号 | 正题名 | 责任者 | 出版者 | 出版日期 |
| 1 | H31:F713.8/1=2 | Advertising communications & promotion management | John R. Rossiter, Larry Percy | McGraw-Hill Companies | c1997 |
| 2 | H31:F713/35=13 | Marketing | Michael J. Etzel, Bruce J. Walker, Willi | McGraw-Hill | 2004 |
| 3 | H31:F713.5/2=5 | Marketing research | Thomas C. Kinnear, James R. Taylor | McGraw-Hill | c1996 |