文献检索列表 |
| 序号 | 索取号 | 正题名 | 责任者 | 出版者 | 出版日期 |
| 1 | H31/1701 | 电子商务英语 | 滕美荣编著 | 首都经济贸易大学出版社 | 2002.05 |
| 2 | H31:F713.5/1=14 | Basic marketing | William D. Perreault, Jr., E. Jerome McC | McGraw-Hill | c2002 |
| 3 | H31:F713.5/2=5 | Marketing research | Thomas C. Kinnear, James R. Taylor | McGraw-Hill | c1996 |
| 4 | H31:F713.5/3 | Customer behavior | Jagdish N. Sheth, Banwari Mittal, Bruce | Dryden Press | 1999 |
| 5 | H31:F713.5/4=7 | Consumer behavior | Leon G. Schiffman, Leslie Lazar Kanuk | Prentice Hall | c2000 |
| 6 | H31:F713.8/1=2 | Advertising communications & promotion management | John R. Rossiter, Larry Percy | McGraw-Hill Companies | c1997 |
| 7 | H31:F713/1 | Readings & Cases in Direct Marketing | Herbert E.Brown,Bruce Buskirk | NTC Business Books | 1998 |
| 8 | H31:F713/10=10 | Contemporary marketing | Louis E. Boone, David L. Kurtz | Fort Worth, TX | |
| 9 | H31:F713/10=9 | Contemporary marketing, wired | Louis E. Boone, David L. Kurtz | Dryden Press | c1998 |
| 10 | H31:F713/11=2 | Market-based management | Roger J. Best | Prentice Hall | c2000 |