文献检索列表 |
| 序号 | 索取号 | 正题名 | 责任者 | 出版者 | 出版日期 |
| 1 | H31:F713/26=6 | Advertising and promotion | George E. Belch & Michael A.Belch | McGraw-Hill | c2004 |
| 2 | H31:F713.5/1=14 | Basic marketing | William D. Perreault, Jr., E. Jerome McC | McGraw-Hill | c2002 |
| 3 | H31:F713/33=9 | Consumer behavior | Del I.Hawkins, Roger J. Best, Kenneth A. | McGraw-Hill Irwin | c2004 |
| 4 | H31:F713/29=9 | Contemporary advertising | William F. Arens | McGraw-Hill/Irwin | c2004 |
| 5 | H31:F713/29=9 | Contemporary advertising | William F. Arens | McGraw-Hill/Irwin | c2004 |
| 6 | H31:F713/28=9 | Essentials of marketing | William D. Perreault, Jr., E. Jerome McC | McGraw-Hill | c2003 + |
| 7 | H31:F713/31=8 | Fundamentals of selling | Charles M. Futrell | McGraw-Hill/Irwin | 2004 |
| 8 | H31:F740/1=12 | International marketing | Philip R. Cateora, John L. Graham | Boston, Mass |